Mission Produce, Inc. will debut the 'World's Finest Glow-Up' of its avocado bags at the International Fresh Produce Association's (IFPA) Global Produce & Floral Show in Anaheim, Calif., from October 16–18, 2025. The company will also highlight its position as the mango category leader with a portfolio of consumer-friendly products designed to drive growth at retail.
© Mission Produce
McClean says consumers deserve avocado packaging that resonates with them.
"The World's Finest Avocados™ deserve packaging that resonates with today's shopper– and that's why we're giving them the 'World's Finest Glow-Up'," said Diana McClean, director of marketing & communications at Mission Produce. "Our new bag design elevates shelf appeal with bold graphics, clear labeling, and recipe inspiration—all while keeping the premium fruit inside consistent with quality. This rebrand brings confidence and clarity to the avocado category while aligning with the modern retail environment."
The company's avocado bag redesign—coming in 2026—has a clean, modern look that's easier to spot.
© Mission Produce
The company will also spotlight its mango portfolio, which continues to outperform the category with custom ripe programs and versatile consumer packaging. Mangos are gaining momentum across the U.S., now appearing on 44 percent of menus¹ and ranking as the ninth most-sold fruit at retail.² This retail-ready mango bag has boosted volume and dollar sales without cannibalizing bulk purchases.
Visit Mission at booth #4269.
¹ Datassential. Menu Trends. YE December 2024.
² Nielsen Answers on Demand® Total US xAOC; 52 WE 12/30/2023.
For more information:
Jenna Aguilera
Mission Produce, Inc.
[email protected]
http://www.missionproduce.com/
