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Strengthening partnerships and exploring new markets in Madrid

Salix Fruits will once again participate in Fruit Attraction 2025 taking place September 30 – October 2 in Madrid.

With operations in over 50 countries and a robust network of growers and buyers across five continents, the company will arrive at this year's edition with a clear mission: to strengthen strategic partnerships, explore new markets, and showcase its latest advancements in traceability, sustainability, and supply chain solutions.

© Salix FruitsThe company's participation in last year's industry events generated more than 150 meetings with colleagues and clients worldwide.

"Fruit Attraction is more than a trade show—it's where the future of the fruit business takes shape. For us, it's a key opportunity to connect with partners, share insights, and reinforce our position as a global player with local roots," says Juan González Pita, COO of Salix Fruits.

The company's participation in last year's industry events proved productive, generating more than 150 meetings with colleagues and clients worldwide. Building on that momentum, the company looks to Madrid with the expectation of consolidating relationships and exploring new opportunities across Europe, the Middle East, and Asia.

© Salix Fruits

The company can be found in hall 12–booth A19, where visitors can learn more about its product portfolio, logistics solutions, and commitment to responsible practices that promote fair trade and operational efficiency.

For more information:
Salix Fruits
[email protected]
www.salixfruits.com

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