Avocados are currently experiencing a rather turbulent season, due mainly to large volumes and prices that are struggling to recover. Consumption was high at the start of the 2025 season, but "Peru has come back with large volumes this year, 33% more than during the previous season. The other origins present in the summer, such as South Africa and Kenya, have also added to the total volume. In terms of prices, we are more or less in the same situation as two years ago, so we are finding it difficult to match last year's prices. Consumption in France was fairly good in June, but dropped sharply from mid-July onwards as people went on holiday. Sales picked up again at the end of August, but the market has not managed to recover to last year's prices," explains François Bellivier, head of development at Capexo.
© Capexo
Consumption: Spectacular growth in Italy
Although France is still one of the biggest consumers of avocados per capita in Europe, other markets are developing strongly. "The European market used to be based on a bipolarity between France and England. Then, Germany came to the fore, becoming Europe's biggest consumer in terms of total volume by 2024. At the same time, consumption in Spain and Italy has been increasing year after year. Italy is making huge and very rapid progress, even if Italian consumers are starting very low in terms of kg consumed per capita. The country is bound to make progress, but if it continues at this rate, it could well become a major market, which would help to rebalance the distribution of volumes across Europe."
Israel: An origin in danger of being sidelined for the next campaign?
The Peruvian campaign will come to an end in mid-October, followed by the Mediterranean campaigns. "We will continue with Israel and Morocco, which will arrive very early this year. Morocco should arrive just after Israel at the end of October/beginning of November, more than a month earlier than in previous years. This early arrival is due to the start of production in new orchards and the use of new cultivation techniques. But what position will supermarkets take with regard to Israel? Consumers refused to buy mangos from Israel, so we are ending the campaign as best we can. We can therefore imagine that if supermarkets have the opportunity to offer other origins such as Morocco, Spain, or even Colombia and Chile, also present over the winter period, they might leave Israel aside. The marketing of the Israeli origin is likely to be very complicated."
For more information:
© Capexo
François Bellivier
Capexo
Phone: +33(0)1 41 73 23 00
Mobile: +33(0)6 75 03 76 54
[email protected]
www.capexo.fr
