At the close of week 34 of the 2025/26 campaign, Peru exported 48,023 tons of fresh blueberries, a 130% increase compared to the same period last season. The pace of shipments positions the country to exceed initial projections and maintain its role as the leading global exporter.
The destination mix has shifted. The United States remained the primary market with 35% of exports, but shipments to China grew by 219% and to Europe by 190%, together representing nearly half of the total volume. The United Kingdom also increased imports, up 104%. This diversification aligns with the sector's strategy to reduce reliance on North America and expand opportunities in Asia and Europe. Improved post-harvest handling, maritime logistics, and air transport have supported this distribution.
Production is concentrated in La Libertad and Lambayeque, which together accounted for more than 75% of shipments. At the varietal level, Sekoya Pop led with 23% of the total, followed by Biloxi and Rocío, confirming the sector's focus on genetics adapted to different markets.
Organic blueberries have shown strong growth, rising 152% compared to the previous campaign. This reflects international demand for certified sustainable products and Peru's ability to supply higher-value categories.
Varietal diversification continues to play a strategic role. Sekoya Pop's 23% share highlights its commercial importance due to firmness, flavor, and shelf life. Biloxi, Rocío, and Ventura also contributed, supporting a broader genetic base to sustain competitiveness across different international markets.
Source: Blueberries Consulting
