The seedless Cotton Candy grape variety, developed by Agricommerce Fresh and marketed under the Grain de Plaisir brand, is now permanently available on French supermarket shelves. This fruit, which meets consumer expectations, continues to be a great success. "Since its creation in 2021, Grain de Plaisir has been one of our flagship brands, and it continues to grow in popularity. It meets a strong demand for healthy, fun products. 78% of parents are looking for natural, tasty alternatives for their children, and 65% of adults appreciate products that take them back to their childhood (source: IFOP survey conducted in 2022). The popularity of the Cotton Candy variety is also confirmed by social networks. Many food and lifestyle influencers have relayed the success of the Cotton Candy grape, generating more than 3 million interactions on social networks in 2024 (source: Kantar Social Media Analytics)," according to Catalina Beaumont, marketing manager at Agricommerce Fresh™.
© Agri-Commerce Fresh TM
A productive year to meet French demand
This year promises to live up to expectations. "The weather conditions have been highly favorable for production, so we have enough to meet the French market demand this year. Faced with increasing consumption of this product, we have been working to increase production areas since 2023, to remain the leader in the marketing of seedless grapes on the French market."
© Agri-Commerce Fresh TM
Seedless grapes available all year round, thanks to some 60 varieties
Agricommerce Fresh™ offers seedless grapes all year round. "There are around sixty varieties of seedless grapes: red, white, and rosé. We sell them all year round thanks to production in the southern hemisphere, which complements the north. So, in addition to the Cotton Candy grape, Grain de Plaisir offers other special varieties (muscat, red, as well as Candy varieties with surprising flavors such as Candy Crunch™, Candy Drops™, Candy Dreams™, Candy Hearts™, and Candy Snaps™). Already present in many French supermarket chains, we want to continue to offer top-quality products in terms of varietal innovation, which is our spearhead."
For more information:
Catalina Beaumont
Agri-Commerce Fresh TM
Phone: +33 (0)4 30 44 43 46
[email protected]
