In June, Vietnam's fruit and vegetable exports reached $807 million, a 31% rise from May and a 20% increase year-over-year, the General Department of Customs reports. This marks the first monthly growth following five consecutive declines, as reported by Cafef.vn.
Much of this uplift stems from renewed strength in fresh durian exports. After facing setbacks due to stricter Chinese limits on cadmium and O-yellow residues, Vietnamese farmers and exporters implemented tighter quality controls, especially around soil and water contamination. As a result, shipment volumes have rebounded ahead of the main August–October harvest period.
Domestic experts note that seasonal demand will likely intensify with events like the Mid-Autumn Festival and Chinese New Year, further supporting fresh durian sales. Moreover, markets outside China, such as Saudi Arabia, Europe, the Middle East, and Halal-friendly nations, are emerging as viable destinations. In these countries, fresh durian is prized for its taste and freshness, which benefits from Vietnam's growing use of traceability systems.
Currently, 90% of Vietnam's durian export revenue comes from China, underpinned by 1,396 registered durian-growing areas and 188 certified packing facilities, all integrated into a national traceability platform. Agriculture authorities anticipate a steady rebound from Q3 2025, provided compliance with food safety standards continues.
Source: Cafef.vn
