Since mid-July, the main winter jujube production areas in Xinjiang have gradually entered the ripening period, with the harvest expected to continue until mid-to-late September. This season, southern Xinjiang has experienced generally stable weather, with low rainfall and high early-season temperatures that provided ideal conditions for sugar accumulation in winter jujubes. Currently, the sugar content in some early-ripening regions has already reached market standards. However, a brief cold spell in spring led to a lower fruit setting rate in certain orchards, which may cause slight fluctuations in overall yield compared to last year.
© Nanjiangcui
Alar Taklama Fruit Industry Co., Ltd., which integrates planting, production, and sales, grows the popular "Nanjiangcui" winter jujube across more than 666 hectares in Xinjiang, including approximately 266 hectares of standardized greenhouse cultivation. These orchards are primarily located in sandy, alkaline soils and utilize drip irrigation for precision watering. "Overall, the weather in the main production areas of southern Xinjiang this year has had a limited impact on fruit quality. The high temperatures and ample sunshine have benefited fruit development. Currently, fruits in the greenhouses are growing well, showing uniform color, with ideal sugar and water content," said the marketing director of the "Nanjiangcui" winter jujube brand.
© Nanjiangcui
"Our irrigation relies on snowmelt water from the Tianshan Mountains, and the significant temperature difference between day and night this year has resulted in higher sugar content and denser flesh structure," added the market sales head. "We follow an ecological planting model, managing fruit set volume, strengthening green pest control, and harvesting in batches to maintain a high ratio of commercial-grade fruit. This lighter management approach helps improve individual fruit quality and ensures balance during the harvest period."
© Nanjiangcui
Despite the promising quality, growers remain concerned about market uncertainties. "The market has yet to fully launch, and pricing structures are still being formed. Based on past sales trends, there is still room for high-quality winter jujubes, but consumer confidence remains weak, price acceptance is low, and sales are expected to be slow," said a regional sales manager.
The market sales head noted that domestic competition continues to intensify. In addition to traditional growing regions, many new areas are expanding their planting, resulting in noticeable variations in fruit quality. "Southern Xinjiang still holds advantages in sunlight and temperature differentials, but turning these natural benefits into commercial advantages requires scientific and standardized cultivation practices."
© Nanjiangcui
Alar Taklama Fruit Industry Co., Ltd. will participate in the China International Fruit Expo in Shanghai from August 27 to 29. "We are excited to take part in the expo. It offers a valuable opportunity to understand market demands, connect with buyers and peers from different regions, and explore new partnerships," said the head of market sales. "This period also marks the peak season for southern Xinjiang winter jujubes, and we will bring samples and packaging options for guests to experience firsthand."
