From the end of August 2025, Nergi® will be back on European shelves in the fruit berry section for a three-month season of freshness, environmental commitment, and a bold, modern new visual identity.
© Sofruileg
Sustainable production
Nergi mini kiwi - a Sofruileg-owned and licensed brand - is easy to eat and requires no peeling. It stands out for its "sweet, slightly tart taste and natural richness in vitamin C, fibers, and antioxidants." In France, Italy, Portugal, and Ukraine, Nergi mini kiwis are grown by committed producers who follow sustainable farming practices that promote biodiversity, soil health, and reduced inputs. This responsible approach is part of our desire to preserve the quality and authenticity of the fruit at every stage of production.
Harvest volumes set to rise in the coming years
"We will start the season with the Portuguese harvest in August, then move on to the southwest of France, where the mini kiwis will be picked in early September, before finishing with Italy," explains François Lafitte, chairman of Sofruileg. "We had a good spring for the orchards. As for the hot weather, our plots are irrigated, so the trees are not affected. In terms of volumes, although it is still early for predictions, we are expecting more or less the same quantities as last year, which is 4 million tons of trays, with a slight increase. These volumes will tend to increase over the next few years, as plantings are underway, but we need to be patient, as it takes 4-5 years for orchards to reach significant production levels."
Strong growth in Germany, Scandinavia, and the UK
Since its launch, Nergi has found its place across Europe. "Thanks to its convenience, unique flavor and healthy positioning, it has established itself in a market looking for healthy, tasty and sustainable products, particularly in Germany, Scandinavia and the UK. In France, on the other hand, sales volumes are still limited, and Nergi is now positioned more in the exotic fruit segment."
A new visual identity for 2025
For the 2025 season, Nergi is reinventing itself with a new visual identity. It has completely redesigned its packaging with fresher, more natural, and contemporary codes, reflecting its vitality, transparency, and simplicity. "This visual upgrade aims to make the brand even more attractive on the shelves, to gain new consumers while retaining the loyalty of long-standing fans. We wanted to modernize the visual identity to make it more dynamic, easier to spot on the shelf, and more in line with the characteristics of this small fruit."
For more information:
Anne-Laure Mongis
Sofruileg
Phone: +33 7 77 86 18 36
[email protected]
www.nergi.info
