According to Kantar data, table grapes are, by far, the product with the greatest increase in consumption in Spain in the past year. They are increasingly less perceived as a seasonal product and maintain a growing presence on the shelves, and this trend is expected to continue in the coming years.
© Frutinter
With the aim of offering both seeded and seedless grapes all year round and responding to market demands in terms of varieties, formats, and quality, the Valencian company Frutinter is launching a new project with a diversification strategy, making a firm commitment to grapes as a new product line for the whole year.
To make this possible, the company is working with Frutas Velasco e Hijos, a Spanish grower and strategic ally with which they share a consolidated track record. This partnership will be key to the development of the category, combining experience in handling and packaging with the supply of both domestic and imported fruit.
© Frutinter
"We have been marketing Spanish table grapes together with Velasco for more than 20 years, growing together. But since the end of last season, we have been committed to a more global model, aiming to supply both seeded and seedless grapes all year round to all our clients in the retail and traditional markets," says Frutinter's Global Import-Export Manager Jesús Albarrán.
During the domestic season, Frutinter will continue to sell exclusively Spanish grapes under the renowned Monfort brand. During the rest of the year, the supply will be extended with both seeded and seedless grapes from Peru, Chile, South Africa, India, Brazil, Namibia, Italy, and Egypt, thus guaranteeing a continuous supply.
© Frutinter
"I believe that the consumption of seedless grapes will continue to rise, as it is perfect as a healthy and easy-to-eat snack. We are seeing that in our own homes, where our children are eating more and more seedless grapes, both for lunch and snacks," says Albarrán.
"While it is true that there are several operators in Spain with large productions, there is also room for relatively smaller operators like us, focused on other niches," he says. "Our strategy is based on supplying our existing customers first, both in Spain and in Central and Eastern Europe, as we know them well and are able to meet their needs. However, we are not closing the door to further increasing our customer portfolio, since we aim to continue growing in the coming years. We will also make the most of our logistics platforms in Madrid and Barcelona for distribution."
For more information:
Frutínter
Tel.: +34 964 506310
[email protected]
www.frutinter.com
