In the first half of 2025, Vietnam's fruit and vegetable sector generated over $3 billion in export revenue, despite a 9.7% year-on-year decline driven by a sharp drop in durian shipments. Strict quarantine regulations from major markets, particularly China, hindered durian exports, which fell nearly 58%, according to Vietnam's Import-Export Department, as reported by Baodautu.
While durian and jackfruit saw significant downturns, other products performed strongly. Coconut emerged as a standout, earning $216.3 million, up 40.1% year-on-year, buoyed by rising global demand. Mango exports climbed 10.4% to $212.4 million, while pistachio and passion fruit exports rose 46.4% and 14.5%, respectively.
Looking ahead, Vietnam's fruit and vegetable sector is expected to rebound in the second half of 2025. Contributing factors include businesses aligning with stricter import standards, particularly in China, and expanding into new markets like the U.S., EU, South Korea, and Australia. Government support in issuing growing area codes, certifying packaging facilities, and boosting deep processing is also helping enhance product value and reduce reliance on fresh exports.
With these adjustments, industry stakeholders remain optimistic about regaining momentum during the peak export season later this year.
Source: Baodautu.vn
