Despite mounting global trade tensions and shifting tariff policies, Vietnam remains committed to achieving its 2025 agro-forestry-fishery export target of $65 billion. With $33.5 billion already recorded in the first half of the year, the Ministry of Agriculture and Environment is targeting an additional $14–15 billion in Q3 and at least $16 billion in Q4, leveraging the seasonal surge in global demand.
While the first half of 2025 showed strong results in several sectors, fruit and vegetable exports declined compared to the same period in 2024, largely due to waning demand from China, Vietnam's largest produce buyer. The Ministry is working to offset this drop by tapping into free trade agreements with Japan, South Korea, and the EU, aiming to move into higher-value markets and establish a foundation for long-term growth.
The Ministry noted that Northeast Asia, especially China, Japan, the Republic of Korea, the Philippines, and Thailand, offers strong potential for Vietnamese fruit exports. These markets are increasingly seen as capable of compensating for any decline in U.S. market share.
To support the fruit sector, the Ministry is focusing on trade promotion, quality enhancement, and diversification. High-value fruits such as durians, mangoes, and dragon fruit remain central to Vietnam's export strategy, and the government is encouraging producers to adopt global standards to boost access to premium markets.
Minister Do Duc Duy emphasized that institutional reforms, sustainable supply chains, and competitive improvement are top priorities for the fresh produce sector. The Ministry is also pushing to open new markets for potential products, particularly fresh fruits, as part of a broader plan to build resilience and maintain growth momentum through the remainder of the year.
Source: VNA Net
