The cherry market is facing dynamics that are expected to reshape high-tech greenhouse operations. Reports indicate complex scenarios, triggered by freeze events and trade uncertainties, impacting the cherry sector in 2025.
In Europe, weather-related disruptions have led to crop losses ranging from 30% to 80%. "These European setbacks will tighten global availability of cherries, shifting increased pressure onto North American producers to fill the gap," noted a source from Expana.
In the United States, the cherry outlook is described as cautious by industry observers. Michigan, a key producer, is projected to harvest 95 to 110 million pounds in 2025, falling below the 2024 production of just under 180 million pounds. "With both global and domestic supply contracting, pricing pressures are inevitable," according to an Expana market participant.
On the sweet cherry front, European and Californian producers report substantial decreases, with California's 2025 crop at only 25–50% of last year's output. In contrast, Washington State forecasts an above-average season for dark sweet cherries, potentially mitigating supply challenges. Michigan reveals variability in sweet cherry yields, with certain areas meeting average expectations while others may experience up to 50% declines.
Source: Mintec/Expana
