In its constant search for innovative products with added value for the market and its producers, Coprohníjar has been betting for the third consecutive year on the production of orange-fleshed watermelon, a variety that leaves no one indifferent.
"This project was launched three seasons ago as a test, with barely 1,000 m² integrated into a traditional watermelon plot," says Emilio Pérez López, the cooperative's technical director. "We saw straight away that this was a unique product, with characteristics that made it attractive for both consumers and growers. The following year, we expanded to 5,000 m² and this season we have already implemented a more solid program with seven greenhouses totaling around five hectares."
"The planting has been carried out in stages with the aim of extending production over time and capitalizing on the commercial potential of this exclusive variety. The project has been developed by Coprohníjar jointly with Anecoop within the collaboration network between the two organizations and the seed company that supplies the plant material."
"An outstanding product for the senses"
"Orange watermelons stand out from the moment you set eyes on them," says Emilio. "It has a more oval shape, reminiscent of traditional Latin American watermelons. Its skin has an intense green color which is nothing alike that of conventional seedless striped ones. And when you open it, you'll be surprised by its bright orange color."
"But the real difference is in the taste. This variety can reach between 14 and 15 degrees Brix, which is more than the usual 12 degrees Brix of conventional red watermelon. It is sweeter and crunchier, and also more aromatic, with tropical nuances. It reminds me of mango or peaches, with very refreshing hints of citrus, similar to passion fruit."
Regarding agronomic aspects, this watermelon, like any innovation, has required adjustments in management compared to traditional watermelon cultivation. "It's a variety that needs to be grafted, like practically 100% of watermelons nowadays, but it's more sensitive during its initial development, so a more balanced plant size is required to achieve good yields," says Emilio. "Nonetheless, we have been gaining knowledge and learning to handle it correctly, and in these three years, we have notably improved our results."
"At the marketing level, the response has been very positive. So far, it is a novelty that arouses curiosity and that everyone wants to try; and once tried, people are convinced. It's worth stressing that orange watermelons are not here to replace traditional red watermelons, which continue to dominate the market; however, they have found a very interesting niche as a differentiating product."
For more information:
Coprohnijar
Tel.: 950366015
[email protected]
www.coprohnijar.com
