Rio Grande do Norte, Brazil's largest melon producer and exporter, is advancing efforts to boost fruit and vegetable exports to China. This initiative aims to leverage the commercial potential and demand in the Asian market, especially from October to April, when Chinese domestic supply is lower, aligning with Brazil's harvest season.
If successful, experts suggest Brazilian melon exports to China could triple within three years. Despite being the world's largest melon producer, China's seasonal gaps create opportunities for Brazilian melons.
To consolidate this market, logistical challenges must be addressed. Key issues include loading infrastructure, a 30-day transit time matching the melon's shelf life, and maintaining fruit quality during transit.
Additionally, products must pass stringent phytosanitary checks to ensure durability and meet Chinese health standards. Securing specific export certifications is essential for market access.
A strategy to strengthen commercial ties includes a Brazilian agribusiness delegation visiting Shanghai in May 2025. The agenda also features Chinese participation in the International Fair of Irrigated Tropical Fruits (Expofruit) in Mossoró from August 20-22.
This collaboration among producers, exporters, and international representatives underscores Rio Grande do Norte's commitment to enhancing its role in global fruit and vegetable trade, focusing on sustainable partnerships and valuing Brazilian irrigated fruit farming.
Source: Abrafrutas
