Even with the weather challenges to date in 2025, the strawberry supply looks very similar to this time last year. "The Santa Maria spring crop exceeded weekly estimates right from the start of harvest in early January. This is attributed to strong growing conditions following planting," says Tim Youmans, VP of sales for California Giant Berry Farms.
He notes that weather events in February did cause some production setbacks, and March is also starting with a series of winter storms. "Once the weather clears, we are expected to ramp up quickly. The Watsonville/Salinas areas look to start on time as expected for the last week of March," says Youmans.
Florida and Mexico are also producing fruit and, like California, there have been some instances of inclement weather in those regions too. "That has temporarily impacted fruit quality and supply for a brief period—however with diligence from our crews, this has been remediated quickly," he says.
Growth in strawberries
What about the demand for strawberries? It continues to be strong and growing thanks to increasing consumer awareness of health benefits and a rising preference for nutritious foods. Add to that the fact that consumers are seeing versatility in how strawberries are used–from incorporating them into baked goods, snacking whole, topping salads with them, and more. "While subject to seasonal fluctuations, the trend indicates a robust and expanding market. Overall, it is poised for continued growth driven by evolving consumer preferences and expanding product availability," says Youmans.
Looking ahead in the next few weeks, the strawberry market is expected to fluctuate thanks to weather that is impacting regional harvests, tariffs on imported berries, and the beginning of the Watsonville/Salinas region. Both supply and prices will vary as volumes increase and the weather improves.
Visit California Giant at this weekend's Southern Exposure event, booth #406.
For more information:
Kelley Sablan
California Giant Berry Farms
Tel: +1(831) 786-7467 Ext. 267
[email protected]
www.calgiant.com