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market challenges for fresh herbs

Dutch white asparagus season begins

In the Netherlands, there's a saying: "When White Asparagus appears on menus, it's time to start planning your summer vacation" While the weather may still feel cold, the first yields of Dutch white asparagus have arrived. "Spring is just around the corner, and soon, temperatures will rise, bringing warmer days and sunnier skies," says Omer Kamp from Europe Retail Packing.

Raymond Van Der Burgh adds that demand for Dutch white asparagus remains exceptionally strong every year, particularly in the lead-up to Easter. The product is a staple for restaurants and a must-have in supermarkets due to its premium positioning. "White Asparagus is known for its mild flavor and delicate texture—true aficionados, for a good reason, refer to it as 'White Gold.'"

Max De Vetten highlights that Dutch-grown asparagus is one of the most anticipated products of the season, widely used in the hospitality sector but also gaining popularity in retail due to its culinary versatility. Gaby De Bruin notes, however, that white asparagus requires warmer conditions—which, at this stage, are only possible through Dutch glasshouse cultivation. "The first wave of supply will be limited, with moderate volumes available. Initially, only AA and AAA white asparagus will hit the market, while green asparagus will follow in a few weeks".

"For those less familiar with the technicalities of asparagus, the green variety is grown from the soil up and requires sunlight for chlorophyll to be attained, this is the green in plants that helps generate oxygen in the photosynthesis process. Whereas in white asparagus, the common growing method is inside the soil with no exposure to light, this makes the Asparagus colorless, white, more tender, and sweeter," explains Omer Kamp.

Fresh herbs: Market insights & supply challenges
Europe Retail Packing, a Dutch company specializing in sorting, packing, and logistics for fresh herbs, fruits, and vegetables, has been navigating a particularly challenging year in the fresh herbs sector.

According to the company, unpredictable weather patterns have caused severe supply disruptions: Chives faced massive shortages from September to January, and basil quality suffered due to constant rainfall in Africa, despite expectations of a dry season. Spain's heavy rains created supply gaps for parsley, coriander, and dill, while southern Italy's cold nights impacted the availability of basil and thyme.

"We are only beginning to experience the full impact of climate change," warns Omer Kamp. "Interestingly, overall demand for herbs has declined compared to the post-COVID surge. However, supply pressure remains high—not due to increased demand, but because of shrinking production capacity."

The impact of green policies & future outlook
Beyond climate challenges, new European environmental policies present additional hurdles for growers. With higher energy costs, labor shortages, and pesticide restrictions, European farmers are struggling to maintain yields.

"If forecasts of rising humidity levels hold true and pesticide restrictions remain in place, European production will face significant reductions in output," says Raymond Van Der Burgh. "Even if overall demand softens, supply shortages will persist across many herb varieties."

As the Dutch white asparagus season kicks off and the herb market faces ongoing supply disruptions, retailers and food service operators must plan strategically to secure their supply and adapt to market volatility in the months ahead, concluded Max De Vetten.

For more information:
Omer Kamp
European Retail Packaging
Tel: +972 5465 12199
[email protected]
www.europeretailpackaging.nl

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