The 2024/2025 campaign has marked a record for Peruvian blueberries. Since the commercial expansion in 2011, Peru's blueberry sector has faced challenges, leading to it becoming the top agricultural export product. This growth is attributed to climate conditions, technological investments, improved varieties, and trade agreements with countries like the United States and China, resulting in over 200,000 jobs.
As of January 2025, Peru exported 327,000 tons of blueberries, valued at US$ 2,118 million, reflecting a 54% increase in volume and a 22% increase in value. However, the average price dropped by 21% to US$ 6.48 per kilogram. The campaign is notable for being the first to surpass the US$ 2,000 billion mark, outpacing leading minerals like zinc and iron.
The growth is supported by new crops and varietal replacements, such as Sekoya, Eureka, and Mágica. Despite this, areas with Ventura and Blioxi varieties have not yet adopted these changes. The varietal shift and pruning delays helped stabilize prices despite increased volumes.
Market diversification played a role in sustaining growth without severe price drops. While exports to the United States increased, the most growth occurred in China and Europe. La Libertad, Lambayeque, and Ica were key exporting regions.
For the 2025/2026 campaign, growth of 8% to 13% in volume and 4% to 7% in value is anticipated, assuming favorable weather. The United States remains a primary destination, with shipments totaling 158,000 tons for US$ 1,044 million. Europe received 96,000 tons valued at US$ 609 million, and China received 37,000 tons valued at US$ 237 million. The sector's success encourages diversification and technological advancement.
Source: Blueberries Consulting
