The Tanzania Horticultural Association (TAHA) has established a new office within the Tanzanian High Commission in London. This development aligns with the October 2024 agreement where eight Tanzanian exporters committed to supplying 960 metric tonnes of fruits and vegetables to the UK, valued at $2.8 million annually.
The initiative is part of the Horticultural Exports Accelerator Programme (HEAP), aimed at enhancing Tanzania's global market presence, with a focus on the UK. Dr. Jacqueline Mkindi, TAHA CEO, emphasized that the office facilitates new opportunities for fruit, vegetable, and spice growers to connect with buyers, improving market access and fostering ties between local exporters and UK buyers. "This office will be key in advancing our mission to expand Tanzanian horticultural exports to new markets," she stated.
Consultant Maarten Boeye will oversee logistics and market linkages from the strategic UK location. While the primary focus is the UK, expansion into Belgium, the Netherlands, India, and the Gulf countries is also anticipated. The HEAP initiative receives support from the UK government and strategic partners like Palladium Impact, which operates the UK-Tanzania Green Growth Facility. Boeye noted the potential for spices, such as vanilla, to access markets in India, Dubai, and China.
TAHA is also participating in the European Fruit Logistica 2025 trade fair in Berlin, showcasing Tanzanian products like avocados, ginger, bitter gourds, and French beans. This event offers Tanzanian exporters a platform to explore new market opportunities across Europe, Asia, and Africa, reducing reliance on traditional markets. The fair aims to address logistical challenges and diversify market routes. The HEAP program targets a $2 billion export value by 2030, equipping local producers to meet international market standards and leverage free trade apartments.
Source: IPP Media
