Mission Produce, Inc. has expanded its diversified sourcing strategy to provide a year-round supply of ripe avocados and mangos to the UK and European markets. Over the last year, the company has added 8+ sources to its global sourcing network to meet the growing global demand for avocados and mangos.
"The European and UK markets offer exciting opportunities for the growth of the avocado and mango categories," said Paul Frowde, managing director, Mission Produce Europe and UK. "About a third of global avocado imports went to Europe and the UK last year, and those imports keep growing. So, we continue to invest in our diversified sourcing strategy and our relationships with top growers worldwide to stay ahead of demand and drive the consumption of avocados and mangos in global markets."
Frowde says the European and UK markets offer exciting opportunities for the growth of the avocado and mango categories.
The company's diversified sourcing strategy is made up of 21+ countries of origin (as of Dec. 2024) and more than 5,700 hectares of vertical integration (as of October 2024). It is vertically integrated in Peru, Guatemala, and Colombia with a leading grower partner, and South Africa through a joint venture. Vertical integration enables the company to provide supply reliability and quality oversight.
"In addition to our year-round supply, we're driving consumption by introducing a new standard of ripe avocados and mangos. Consumers want ripe and ready fruit, and we know how to get the ripeness right. We're focused on quality consistency to deliver a positive consumer experience with our World's Finest Avocados™ and World's Finest Mangos™," added Frowde.
The company leverages state-of-the-art technology, science-based ripening methods, and a team to ripen fruit expertly to customer specifications. Specifically in the UK, its exclusive 'Mission Control' helps improve ripening consistency by as much as 38 percent compared to the industry standard.
The company will attend Fruit Logistica Berlin at booth C-34 in Hall 25 from Feb. 5-7, 2025. 
For more information:
Jenna Aguilera
Mission Produce
[email protected]
www.missionproduce.com
