To showcase seasonal produce at the Intermarché of Faienceries, Christophe Burgun, head of the fruit and vegetable department, set up a display that was very aesthetically pleasing, but perhaps even a little too beautiful...
Initial display.
"We launched the operation last Monday. The aim was to showcase the summer products we like to eat as the weather gets warmer. The focus was on the vegetables of the ratatouille range: eggplants, peppers, tomatoes, chillies and so on. The aim of the operation was to bring novelty to customers while boosting sales."
Revised display.
The operation did not go unnoticed. "I received a lot of feedback, and this display did have an effect on consumers. However, the display was so beautiful that they did not even dare touch it, which actually runs counter to our main objective, which is to sell, while avoiding waste as much as possible. We had to be reactive and readjust the display the next day, and sales picked up again. Striking the right balance is a daily task: making attractive presentations and bringing in novelty, without putting the brakes on sales!"
For more information:
Christophe Burgun
Intermarché
https://www.intermarche.com/