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Pedro Juárez from Nalans Citrus expects significant marketing growth

"We are now able to offer European finger limes all year round"

The European finger lime season has already kicked off, and the Spanish company Nalans Citrus, a specialist in exotic citrus fruits, expects a significant growth in the marketing of this product.

"Thanks to our collaboration with finger limes producing companies, which we are doing to better meet the growing demand across Europe, we expect to significantly increase our sales this year," says Pedro Juárez, commercial director at Nalans.

The consumption of this niche product continues to rise, both in the hospitality and catering industry and, more recently, among regular consumers in certain countries. "Consumption has been growing steadily over the last 8 to 10 years, with only a little interruption in 2020 due to the pandemic. However, in 2021, consumption exceeded the 2019 levels, and since then, its demand has continued to rise, even during months when consumption usually declined," says Pedro Juárez.

The Australian season is now ending, and the harvests in the Northern Hemisphere are beginning. "We are now entering the peak production period in Europe. We were already supplying finger limes throughout the year thanks to a combination of advanced cultivation techniques and the know-how of various producers we work with, but we have also managed to have European production available all year round. We want to promote European finger limes among consumers looking for a product with a lower carbon footprint," says the commercial director of Nalans.

"Thanks to innovation in cultivation methods and the favorable weather conditions, this year's campaign promises to be one of the best we've ever had. We have worked hard to improve our processes, and we are excited to be marketing a product that truly represents the best of us," says Juárez.

Since 2016, Nalans Citrus specializes in exotic citrus fruits, boasting over 300 varieties in its portfolio and operating mainly in Europe, in countries such as France, Germany, the Netherlands and the United Kingdom, but also in the United Arab Emirates. The company seeks unique and hard-to-find citrus fruits, like finger limes, shikwasa or yuzu, and thus strives to offer new flavors, textures and aromas.

Finger lime, known for its small spheres which burst in the mouth and release a fresh and tangy flavor, has become a highly appreciated ingredient in haute cuisine. Besides its use in gourmet dishes, its nutritional profile makes it a healthy option, rich in antioxidants and vitamin C.

"We have a clear sustainability strategy based on four pillars. Firstly, all our exotic citrus fruits are either organic or zero-waste. When it comes to packaging, we use 100% recyclable materials, with no plastics, thus reducing pollution and waste. We promote local production to cut down on transport and minimize the carbon footprint, and we invest in technologies and practices that enhance energy efficiency in our operations, contributing to the reduction of carbon emissions," says Pedro Juárez.

"At Nalans, we believe sustainability is not just an option, but our duty. Our mission is to enrich our gastronomy while also taking care of the planet for future generations," he says.

For more information:
Pedro Juárez
Nalans Citrus
M: +34 609 31 51 70
[email protected]

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