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Apple varieties move into hard-pressed cider market

Okanagan Specialty Fruits, the developer and grower behind the Arctic® apple varieties, has launched the Endless Orchard Hard-Pressed Cider, a new brand of hard cider that leverages the unique qualities of Arctic apples.

Endless Orchard offers six ciders, in a variety of flavors and styles.

The brand's tagline and mantra is "Celebrate Everything". Accompanying the launch, the company opened a tasting room in the resort town of Chelan, Washington. Over 100 guests attended a commemorative launch party on May 10, 2024.

"We are incredibly grateful to become part of the [Chelan] community," said Don Westcott, president of Okanagan Specialty Fruits. "The support and enthusiasm have been instrumental in our journey, and we look forward to continuing to serve you with our innovative products."

Endless Orchard offers six ciders, in a variety of flavors and styles. The signature Everlasting Golden, crafted from Arctic Golden apples, offers a crisp and refreshing taste. Infinite Granny, a blend of Arctic Granny and Arctic Golden, combines the best of both worlds. Also featured are the zesty Radiant Mimosa-Orange, the aromatic Boundless Blueberry-Basil, and the tropical Eternal Sunshine Pineapple-Mango. The company also unveiled the Forever Fuji Imperial cider, which spotlights the Arctic Fuji apples in a higher alcohol variety.

Over 100 guests attended a commemorative launch party on May 10, 2024.

"The non-browning trait of Arctic apples lends to a clean and fresh, full-flavored cider. We feel we have the best apples in the world, and when you start with the best apples, we think you get the best ciders," said Neal Carter, Okanagan Specialty Fruits CEO. "Endless Orchard exemplifies our dedication to improving apples and showing more and more people just how good they can be."

Okanagan Specialty Fruits wholly owns Endless Orchard. The cider is produced at the company's cidery in East Wenatchee, Washington, using Arctic apples exclusively grown in Washington state.

For more information:
Rebecca Catlett
Okanagan Specialty Fruits
[email protected]
https://osfruits.com
www.eocider.com

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