As consumer trends continue to forecast the increased importance of fresh snacking along with consumers' requests for fresh, flavorful, quality, local produce year-round, Nature Fresh Farms is addressing these needs by introducing Sweet S'NAPS™ to the market.
Quiring says these peppers have the light, refreshing crispness of a Granny-Smith apple that is sweet, juicy, and snackable.
"Sweet S'NAPS is a category-disrupting pepper," says Matt Quiring, SVP, sales & marketing, Nature Fresh Farms, which is exclusively offering this brand. "Available in five different colors (red, orange, yellow, green, purple/brown), these peppers have a light, refreshing crispness of a Granny-Smith apple that is sweet, juicy, and snackable."
Receiving the highest three-star honor at the 2023 International Taste Institute, these brightly colored gourmet sweet peppers have a crisp exterior and juicy bursts of flavor.
"With its limitless usage, including raw, dipped, grilled, or air-fried, it's a pepper that is bringing excitement to a category that hasn't been seen in quite some time," adds Quiring.
Quiring says the new peppers are bringing excitement to the category.
The product is matched with vibrant packaging to optimize consumer response, enhance on-pack education, and drive purchase.
"We've designed the brand to signal sweetness and snackability through the visual designs and messaging," says Quiring. Promotional strategies have been put in place to drive sales across multiple channels, and Nature Fresh Farms encourages retail partners to drive fun displays using high graphic displayers and shipping cartons, which the marketing team has created.
To learn more about these peppers, contact sales@naturefresh.ca.
For more information:
Krysta Markham
Nature Fresh Farms
Tel.: (+1) 519-326-1111
Krysta.markham@naturefresh.ca
www.naturefresh.ca