The team at Dorot Farm has entered the baby carrot market by launching a baby carrot program for its U.S. retail and foodservice customer base.
“Following our growing demand and customers’ requests for baby carrots, we decided to add the item to our portfolio. This way our customers can enjoy our fresh and sweet carrots in different varieties,” says Ami Ben-Dror founder and CEO of Dorot Farm.
Dorot is partnering with California growers to introduce baby carrots to its growing portfolio of fresh vegetables. “We are involved from the seeding onward and the products are according to our specifications,” says Ben-Dor.
Ben Dror says the baby carrot program is launching for the company's U.S. retail and foodservice customer base.
Dorot Farm continues to diversify its seeding and growing program to service its growing customer base year-round.
The company will begin shipping baby carrots next month and will also feature its newest line at Fruit Logistica in Berlin.
“We are very proud to partner with growers in California and enter this market. Baby carrots continue to grow as a category and we look forward to adding this item to our portfolio of fresh produce,” says Ben Dror.
For more information:
Ami Ben-Dror
BDA/Dorot Farm
Tel: +1 (516) 882-2018
marketing@bda-marketing.com
www.dorotfarm.com