The majority of Indian smallholder farmers still sell their produce immediately after harvesting to meet their urgent cash requirements. This means they are losing the bargaining power for getting a remunerative price for their produce. Further, with limited or no information, particularly on market preferences for quality and specific variety of commodities, farmers across the country are producing different varieties of each crop of varying quality, making the price discovery process of agricultural commodities even more complex.
A unified, efficient market platform integrated with major mandis of the country, coupled with the onboarding of service providers and stakeholders of the agricultural commodity value chain, has the potential to boost farmers’ income by ensuring better crop prices through a transparent price discovery and quality certification. Such a platform can equally benefit the service providers, traders and others. In order to ensure the success of e-NAM, it is imperative to establish adequate market infrastructure.
Source: tribuneindia.com