Manter International B.V., a manufacturer of weighing and packaging solutions, IMA Ilapak Italia and IMA Record, with their high-end packaging machinery, and both part of IMA Group’s FLX HUB, have officially joined forces in a strategic partnership. It will focus on fresh fruit and vegetables such as potatoes, carrots, onions, beetroot, garlic, radish, Brussels sprouts, peppers, citrus fruits, apples and pears.
Manter is the exclusive distributor of IMA Ilapak Italia’s vertical packaging machines and circular weighers as well as IMA Record’s horizontal flow wrappers with 2 exceptions. The collaboration covers all countries where Manter is represented, with the exception of Germany. Ilapak Germany (Horst) remains the official representative for IMA Ilapak and IMA Record in Germany. In addition, there is no agreement with IMA Record and IMA Ilapak International regarding representation of their horizontal flow wrappers by Manter in Belgium, The Netherlands, and Luxembourg.
The partnership allows Manter to diversify its product portfolio, providing its customers with a comprehensive range of solutions through a single channel. For IMA Ilapak Italia and IMA Record, it opens direct access to their target audience through Manter's established network. The partnership represents a win-win scenario for the companies and industry in general.
Manter, IMA Ilapak Italia and IMA Record share a long-standing history of collaboration, having successfully executed numerous projects together. The reason behind this alliance is to be found in the rapidly growing demand for vertical packaging machines and horizontal flow wrappers that Manter has been receiving via its dealer network. By partnering with IMA Ilapak Italia and IMA Record, Manter can now meet this demand and offer a comprehensive range of solutions to its customers. This response, seen as a strategic partnership, places sales and service responsibility within the industry exclusively under control of Manter and opens doors for the company to significantly expand its market share.
The collaboration covers all countries where Manter is represented, with the exception of Germany. Michiel Eilander, Commercial Director of Manter, concludes: “We are excited about this partnership and can't wait to present our customers with this valuable addition to our product range.”
The decision to partner with Manter arises from IMA Ilapak Italia and IMA Record’s intention to strongly focus on the fresh produce sector and not only on the Leafy Products industry where they are already recognised as market leaders, counting on their widespread direct sales network.
Roberto Francia, Sales Director of IMA FLX HUB, states: “We enter into this partnership with confidence thanks to Manter's consolidated presence in the agricultural fresh products sector. This provides a solid foundation upon which to increase sales of our machines in the high end of this sector.”
All companies involved hold high expectations for this partnership and anticipate a synergistic alliance that will drive innovation, broaden market reach, and, ultimately, deliver exceptional value to their customers and stakeholders.