There had been a marked increase in the procurement of Moroccan fresh produce by British consumers, surpassing traditional European sources. A recent report highlights a substantial escalation in the import of fruits and vegetables from Morocco, which nearly tripled from £158 million in 2018 to £408 million in 2022. This trend evidences the complementary economic relationship between the UK and Morocco.

Currently, Moroccan imports play a critical role in ensuring a consistent and high-quality supply of fresh produce in the UK, crucial for maintaining well-stocked supermarket shelves throughout the year. Notably, imports in the first quarter of 2023 have almost tripled compared to the same period in 2018, reaching £168 million. This import growth has not only been advantageous for the UK but has also significantly contributed to the local economy and societal development in Morocco.