Its name is Crunchy, and it is a combination of crunchiness and sweetness. This is the new product proposed by the company Fellini Patrizio, which has just been released on the markets. It has an eye-catching packaging, thanks to the color combination, and is sold with a guaranteed minimum weight of 300 grams per package.
"We have believed in this product from the beginning," says Emile Fellini, company manager, "and we have invested in the project. Once we are fully established, we will have Italian produce both in Romagna and in other areas further south, as well as importing from abroad to ensure a consistent presence 12 months a year. We are very happy with the collaboration we have with the seed company Rijk Zwan."
Andrea Pignato (Sales Manager) with Emile Fellini (Managing Director)
He is echoed by Sales Manager Andrea Pignato: "Crunchy can be thought of as a baby iceberg with a wide variety of uses. The whole leaves can be used as a 'tray' for finger food, or they can be sliced to make an ordinary salad. It tastes sweet and is good even without dressing.
The package, which comes with two heads, also has two recipes on the outside and a QR code with more suggestions. It can be thought of as a combination of a romaine lettuce and an iceberg lettuce. The leaves are in the shape of a spoon and are suitable for all kinds of combinations.
An explanatory folder will be included in each box of Crunchy pouches, and retailers can also request a poster to display the lettuce's features, allowing immediate interaction with consumers.
The QR code and two recipes are on the back.
"The average price will be stable," concludes Pignato, "without any significant variations. This will allow us to do some good planning, without the fear of being at the mercy of the market. Crunchy is also in our Freschissimi basket ."
Pignato and Fellini at the company entrance.
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For more informationi:
Fellini Patrizio S.r.L.
Via G. Pascoli, 875
47035 Gambettola (FC) - Italia
+39 0547 659 777
emile@fellinipatrizio.it
www.fellinipatrizio.it