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Navigating the Fresh Produce Industry:

Need for market knowledge and continuous learning

The evolving landscape of the Fresh Produce Industry
The fresh produce industry is undergoing a transformative phase, influenced by a myriad of factors. According to FRUIT LOGISTICA's annual report, "What next for fresh produce? Key trends for the fruit and vegetable business in 2023," several key trends are shaping the
industry. These include the rise of data and IoT-powered solutions, challenges such as inflation and climate change, a shift towards deglobalization, and an increasing focus on sustainability.



Agri-tech is making strides in optimising the cold chain, with solutions like InspiraConnect offering remote monitoring systems to ensure optimal conditions for fresh produce.

Meanwhile, the industry is grappling with economic pressures, from the cost of inflation to energy shortages and geopolitical tensions. The push for local consumption is also affecting global trade dynamics, requiring better control of logistics and compliance with phytosanitary
regulations. Lastly, sustainability has become more than a buzzword; it's a necessity, with consumers demanding greater transparency in environmental and ethical practices.

The importance of staying current
In such a rapidly changing environment, staying updated is crucial. Practical knowledge about the latest technologies, market trends, and regulatory changes can make a significant difference in a company's success. This is where the role of continuous education and
training comes into play. It's not just about knowing how to do your job well; it's about understanding the broader industry context in which you operate.


Navigating the sea of knowledge

HDG Academy: Bridging the knowledge gap
Recognizing the need for specialised training and education, HDG Academy was founded to serve professionals in the cold chain and post-harvest industry. The Academy aims to share its wealth of experience and expertise to help individuals and companies navigate the complexities of the fresh produce industry. From cold store operators to CEOs, the Academy offers courses that are designed to equip professionals with the skills and knowledge they need to succeed in this challenging landscape.

Upcoming course: A timely opportunity
HDG Academy's upcoming course on Quality Assurance and On-the-Job Experience, scheduled for November 7 & 21, is a prime example of the Academy's commitment to practical, industry-relevant education. The course covers the entire inspection process,
including transport and temperature control checks, and is delivered by leading professionals who share real-life examples and in-depth knowledge. Priced at €845, the course is also eligible for reimbursement, making it a valuable investment in your professional
development.

Conclusion
In a volatile industry like fresh produce, staying ahead of the curve is essential. HDG Academy offers a pathway to not just survive but thrive in this challenging environment. The upcoming course in November is an excellent opportunity to update your skills and knowledge, ensuring you're well-equipped to navigate the complexities of today's fresh
produce industry.

For more information on the upcoming course, please visit HDG Academy.
www.hdg-academy.com

Publication date:

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