Windset Farms®, a producer and marketer of greenhouse-grown produce in North America, is thrilled to announce the launch of its brand refresh and sustainable packaging strategy. Focused on promoting its high-quality products, including tomatoes, peppers, cucumbers, and various specialty products, Windset Farms aims to captivate consumers with a fresh packaging experience.
The company has experienced tremendous growth since its inception, presently selling and marketing greenhouse production from growing regions across Canada, the USA, and Mexico. It has found that simplicity holds the key to success. "The new packaging design gives the brand a touch of maturity, symbolic of the company's growth while staying true to its original art and music theme," said John Newell, chief operating officer.
"Sophisticated and timeless, the brand refresh puts the focus back on the produce." The addition of a ladybug pays homage to its sustainable Controlled Environment Agriculture (CEA) growing practices while the prominent Equitable Food Initiative (EFI) or Fair-Trade logos foster customer trust and reinforce the company's commitment to social sustainability, food safety, and pest management.
In addition to the brand refresh, Windset continues to offer consumers more sustainable packaging options, including transitioning to monolayer LDPE bags, resulting in 20 percent less plastic used compared to the previous pack style. The change in material will reduce plastic consumption by 108,000 lbs annually.
"We are excited to introduce our brand refresh and innovative packaging approach," said Ryan Cherry, director of sales. "With a focus on simplicity, elegance, and sustainability, we look forward to continue expanding the brand."
The new branded packaging will be rolled out across all product lines commencing this fall. The company invites visitors to come see the new look at the upcoming IFPA Global Produce and Floral Show in Anaheim at booth #659.