Supermarket strawberry prices rose by an average of 11 percent during the 2022 British season, but growers received zero increase in prices during the same time. New data released by trade body British Berry Growers has raised concerns for the future of British strawberries as growers are already reducing what they are planting for next year in light of low prices.
Growers report that prices from supermarkets have failed to cover increased costs, including spending more on labor, storage, haulage, planting, and farm maintenance. It comes after Wicked Leeks reported recently that British blueberry growers are also giving up or reducing their acreage after not being able to compete with lower prices offered to supermarkets by Peruvian exporters, where the cost of labor is often much lower.
Source: wickedleeks.riverford.co.uk
