Maglio's ReadyRipe™ is a reusable and resealable watermelon pouch that naturally keeps watermelon fresh and sweet for an extended period of time. This solution gives sliced watermelons a longer shelf life, naturally enhanced quality and convenience.
Sam Maglio, president and CEO of Maglio Companies, launched this gusseted pouch concept for fresh quartered watermelon in 2015. "The development of the patented pouch took several years and significant field-testing to perfect it, " said Maglio. "We wanted to get the technology just right."
Maglio introduced this gusseted pouch concept for fresh quartered watermelon in 2015.
The specially formulated technology of the pouch regulates oxygen, carbon dioxide and water vapor transmission rates. The natural respiration of the melon creates and enhances the atmospheric environment, resulting in the quartered watermelon staying fresh for a longer period.
“Maglio’s proprietary ReadyRipe watermelon pouch continues to thrive at retail and wins awards like Best New Packaging,” said Richard Butera, Maglio’s director of business development.
Right: Richard Butera
According to Maglio, the pouch is an example of the type of innovation that can help lift consumption and drive demand for the category. “We know from research that our friends at the National Watermelon Promotion Board have done that merchandising cut watermelon alongside whole watermelon is proven to lift sales for the whole category,” said Butera. “The watermelon pouch is a way to help activate this and lift watermelon sales.”
The ready-ripe watermelon pouch provides consumers with sliced watermelon in an attractive, safe and convenient package. The bag also contains a resealable feature and is available in both a clear and graphic option.
For more information:
Richard Butera
Maglio Companies
Tel: +1 (262) 671-2104
rab@maglioproduce.com
www.maglioproduce.com