This year, Brazil, El Salvador, Guatemala and Honduras have been added to the more than 75 export destinations of the VOG consortium, that produces 500,000 tons of apples per year in South Tyrol, Italy. Among the new markets, Brazil has proved to be the most promising. Marlene, RedPop, Giga and yello brand apples have performed very well in the country.
In the same period, Marlene also made its market debut in Honduras, El Salvador and Guatemala. The results achieved in Central and South America were added to the opening of the Taiwanese market in the early part of the season and the success of RedPop in the UK, where the apple entered the Waitrose & Partners assortment under its own brand name.
VOG now reaches four continents with the right apple for every need, twelve months a year.
“The international successes of the brands marketed by VOG are a reward for our varietal development choices,” said Klaus Hölzl, VOG’s sales manager. “This leads us today to offer apples with characteristics that can satisfy different customers and markets, all grown with the know-how and attention to quality that has always inspired our 4,600 growers.”
Source: esmmagazine.com