Larger volumes, a slower market at the end of June, and a switch of origins. “We are in a pivotal period,” explains Raphaël Martinez, director of Peaches and Apricots of France. “The end of June is always a delicate time for all products in terms of sales!”
As far as apricots are concerned, “the situation has improved significantly over the last 10 days or so, as the market is supplied with better quality products. The largest volumes of the season are now arriving (week 26/27),” before the Bergeron variety enters the market in July. “This is a key moment for apricots, as we need to successfully negotiate this turning point,” explains Raphaël.
Progress of apricot harvests since the start of the 2023 season
The main concern, however, is about peaches and nectarines. “Larger volumes have started to arrive (1,300 tons, compared to the 800-900 tons predicted). The humidity has accelerated the harvest, so the delay predicted by producers has been completely recovered.” These volumes are arriving at the same time as the transition week between the Spanish and French origins. “French volumes are entering the market exactly as Spanish products are being promoted at various retailers and the market is showing signs of congestion.”
“There will be a majority of French products this week”
Following an initial letter sent on June 14th to the main French retail chains, urging a rapid switch from Spanish to French origin, the FNPF and the FNSEA network called for mobilization. “Producers visited stores last week to talk without any animosity,” and the transition is in progress. We are now at 60 to 80% of French products. Most retailers are on board, with one or two exceptions. Some immediately while others are in the process of transitioning, so French products will be in the majority as of this week, and consumers are invited to look for them wherever they are.”
For more information:
Raphaël Martinez
AOP Pêches et Abricots de France
direction@aop-pechesabricots-france.com
aop-pechesabricots-france.com