"As part of our promotional campaign that will see us attend leading fairs in Italy and abroad, we are currently organizing the next edition of Bellavita in London, which will celebrate its 10th anniversary. It will be an extraordinary occasion to promote Italian products on the British market - a historically demanding market that rewards high-quality, a fundamental parameter to obtain a fair remuneration. As for consumption, the domestic market has somewhat slowed down, while demand from abroad is stable," reports Stefania Montali, marketing manager and owner of Industrie Montali.
At Bellavita Londra 2023, Industrie Montali will showcase its entire catalog range. Their leading products are the Linea Salse and the new Linea Chef. The former is available in the sweet and sour with onion, cocktail, barbecue and ketchup options, both as tubes and single-serve sachets. Ketchup is the second most popular sauce in some Eastern European countries after mayonnaise and represents the leading company product.
A range in practical tubes, for recipes that need a little push when it comes to flavor. Natural ingredients are used to preserve the typical flavor of tradition
Linea Chef is made up of thick pastes with a high concentration of raw materials, available in the onion, caper, garlic, soffritto and double tomato concentrated tomato options. It is a fanciful and original line when it comes to both packaging and recipes, available in practical 127 gram tubes. It is easy to use in the kitchen and suitable to add flavor to sauces, meat or simply a first course. All these products are not a threat for traditional cuisine, but rather aids that enable to bring to the table simple, tasty and quick dishes even out of season.
“How to interpret marketing in the near future? Directly observe present consumers, who are very careful when it comes to making purchases and rationally choosing what to bring to the table compared with impulse purchases, typical of those who are not aware of the importance of food for the general well-being of a person. This is why food marketing must aim at communicating company values in a transparent manner to lead consumers on a path oriented towards choosing good and healthy food."
The EasyMontali range includes snacks, ready sauces, the catering line and the organic and vegan lines. It meets multiple needs and is aimed at the retail/H&R sector as well as private labels with an export percentage of 80% from the US, Singapore, Great Britain, Germany, the Czech Republic and Belgium.
For further information:
Industrie Montali
Strada per Aiola, 5/G
42027 Montecchio Emilia (RE) – Italy
+39 0522 863186
[email protected]
easyline-montali.it