For years, Aartsen has had a successful strategy of organizing house brands per country of origin. "We focus hugely on quality and try to get as wide a range as possible under a particular brand. We can then offer it to our customers 52 weeks a year. Recognizability with a quality label," says a company representative.
Egypt is an important import country for Aartsen, and there, too, it wants to distinguish itself well. "We get many kinds of fruits and vegetables from Egypt."
"We want to expand that even further to provide the widest possible product range year-round," explains the spokesperson.
"With the DOTS premium brand emerging from Egypt, we're entering the market with quality and style. This brand's mission is to stand out in today's market by providing products of the highest quality with a sleek look."
"It has a selection of different grape varieties, including Prime, Early Sweet, Autumn Royal, Flame, Red Globe, Crimson, Sweet Celebration, Jack Salute, Sweet Globe, and Autumn Crisp. DOTS promises discerning consumers a sophisticated experience. From the moment of variety selection to harvesting and processing, quality is paramount," the representative concludes.
The DOTS grapes, which taste as good as they look, became available at Aartsen yesterday.
For more information:
Aartsen
Tel: +31 (0) 765 248 100
Email: [email protected]
Website: www.aartsen.com