Chiquita is debuting the new Sunburst Gold Pineapple. The enhanced variation of the pineapple features a sweeter flavor and will come in redesigned boxes with neck tags featuring Chiquita’s Blue Sticker overlayed on a golden backdrop. With a commitment to efficient supply chains, Chiquita will distribute the premium pineapples to select retailers throughout the country later this month.
“We’re always looking for new and exciting ways to provide consumers with innovative and delicious fruits while ensuring that we are producing high-quality, sustainable products,” said Jamie Postell, vice president of sales for Chiquita North America.
The company will distribute the premium pineapples to select retailers throughout the country later this month.
With its juiciness and tropical flavor, the pineapple provides natural sugars and essential nutrients. Similar to other Chiquita fruit varieties, the Chiquita Blue Sticker guarantees all of the pineapples have met the company's quality standards.
“From a smoothie or quick snack to a salad or dessert, we’re looking forward to seeing the different ways our fans enjoy this new pineapple,” said Tina Varjabedian, head of global communications.
For more information:
Victoria Jordan
Chiquita
Tel: +1 (212) 938-0166
vjordan@coynepr.com
www.chiquita.com