Nothing is set yet but French baby kiwis could very well be exported to China.
China and France want to promote economic exchanges and “intensify their partnership in the agricultural, agri-food, veterinary and phytosanitary fields. They are pleased with securing market access for pork products and the opening of the market for baby kiwis,” as stated in the Joint Declaration between the French Republic and the People's Republic of China, published on the official website of the Elysée.
A commercial opportunity for French producers
Several French operators see it as an interesting opportunity, because the French consumption of this small unusual fruit is still timid. There is “significant progress on the German market each year” but in France, and in southern Europe in general, the level of baby kiwi consumption remains limited.”
The French production is still in its infancy. “The Chinese market is open to our production of French baby kiwis, but in limited volumes to begin with.”
French products are popular in China
Chinese consumers love products that are made in France. French kiwis have been exported for several years, so the baby kiwis could follow the same path. As one operator explains: “The French 'label' has a very good reputation outside of France, and this is particularly true in China. This is a strong enough argument to convince Chinese distributors to market French products which are known and recognized for their quality. The varieties found in China are also less competitive than those found in Europe, especially in terms of size and taste.”
This opening on the Chinese market could encourage other producers to start growing this small fruit as well.