"Good partners are the basis for Aartsen's continued development as a company. We never underestimate our partners' importance as they help us stand out with high-quality products every day. This strategy is being applied in the Benelux as well as Asia," says Menno van Breemen of Aartsen.
Leo van der Giesen and Menno van Breemen
"Offering an enormously wide range of product options is always the goal; we want to be able to provide whatever we need to serve our 1,200+ daily customers. We're always looking for new partners that add value. Sunkist is a renowned brand we're immensely proud of. We've been marketing this brand in Asia for several years, and starting this week, we're proud to be able to offer Sunkist fruit to our clients in the Netherlands and Belgium, too."
Sunkist
Founded in 1893, Sunkist has gained a tremendously strong brand reputation worldwide. The company’s citrus fruit is grown in California and Arizona on family-owned farms that are committed to innovation and hinged on the principle of being stronger together.
Global reach
"The goal was to form a partnership and offer California Minneolas. This has kicked off and sales to our weekly cash and carry buyers are going well, even faster than anticipated. As a result, volumes will increase for next season. We're also looking to expand the assortment from California and considering options together with Sunkist. In addition, we're looking at offering the Sunkist brand from other origins. We want to offer the brand to our customers from multiple countries. Step by step," van Breemen points out.
"We're trying to reach a new part of the market with Sunkist. Both companies believe that specialty stores as well as daily trade are critical channels for the Sunkist brand. By providing good advice via our clients, we can be a vital force in raising awareness for new products. We're convinced that we, as Sunkist and Aartsen, will succeed. This collaboration is a first step and we’re off to a good start,” van Breemen concludes.
For more information:
Menno van Breemen
Aartsen
Tel: +31 (0) 765 248 105
Mob: NL +31 (0) 634 371 358
Mob: HK +85 293 198 078
Email: menno.van.breemen@aartsen.com
Website: www.aartsen.com