Irish Food Board Bord Bia has confirmed that “monitoring sanctions” were applied in the case of a company that incorrectly labelled French potatoes, using a Bord Bia quality logo that can only be used on potatoes grown in Ireland.
Bord Bia’s chief executive Jim O’Toole told the joint Oireachtas Joint Committee on Agriculture, Food and the Marine that an investigation by Bord Bia’s certification committee into the labelling issue had concluded and that sanctions had been applied to the company involved. The name of the company at the center of the incorrect labelling issue was not disclosed at the meeting.
O’Toole said: “There is scope to apply a financial penalty for misuse of the logo. All of those options were considered by the committee and applied as appropriate. I do not think it is correct to go into any further detail insofar as we would not go into detail on any individual farmer who would not pass an audit.”