Kenyan growers interested in Malaysian avocado market

In 2022, Kenya’s avocado export value was estimated at $15.15 billion. Malaysia seems to be offering an untapped market for the Kenyan avocado industry, a few months after the country began exporting the products to China last year. Data from the Horticulture Crops Directorate (HCD) at Kenya’s Agriculture and Food Authority shows that avocado exports rose from 66 million tons in 2018 to 86 million tons in 2021.

Kenya’s High Commissioner to Malaysia, Francis Muhoro, wrote a letter to the Kenya Plant Health Inspectorate (KEPHIS) to finalize import requirements for commodities. He said that Kenya offers a sizeable market for Malaysia in areas such as agro-processing value addition, manufacturing, and tourism.

Current trend analysis indicates that Kenya is the leading trade partner and major export destination for Malaysian products. This is set to change as Kenya seeks greater product diversification to suit the Malaysian market.


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