NZ farmer’s markets: Considerably cheaper than supermarkets

A recent survey conducted by Farmers’ Markets New Zealand has shown that buying fresh food directly from the grower or producer is considerably cheaper than buying the same basket of goods from the supermarket. There is up to an 18% saving by shopping at farmers markets, and an even larger percentage when fruit & vegetables are considered on their own. At the Southern Farmers Market in Invercargill that amounted to a saving of $50 by shopping at the Farmers’ Market.

The research comes at a time of renewed scrutiny on the affordability and fairness of supermarket pricing. The 2022 Commerce Commission study of the grocery sector found evidence of sustained high prices, high profits and uncompetitive behaviour. A recent article also compared local vegetable boxes and found even organically grown produce was cheaper than current supermarket prices.


Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.