Avocados are currently the most-consumed tropical fruit in the world. One of the biggest consumers of avocados in the world is the US. Its annual per capita avocado consumption has already surpassed 4.1 kg, or three times the European consumption.
The main factors driving the increase in US avocado imports are a continuous increase in demand and California’s problems with water and labor shortages. These issues have diminished the state’s competitiveness against Mexico, which has suitable conditions for avocado cultivation practically throughout the year. Together, these factors have allowed Mexico to become the predominant supplier of avocados for the US market.
With the arrival of the Michoacán avocado, the US avocado market began to have good quality products available throughout the year, which changed consumption habits. Although Mexico’s leadership in the next few decades is certain, several South American countries aim for a larger percentage of the avocado market since they have the minimum conditions necessary to achieve it. For this reason, an increase in South American avocado imports is also expected in upcoming years.