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Rethinking how to present guava to consumers and retailers

Supplies of guava from Mexico, which are lower than this time last year, continue to be tight and have been since November.

Alberto Diaz of Spring Valley Fruits says guava is grown year-round in different regions of Mexico. “Right now supplies are coming from Michoacan, State of Mexico and Aguascalientes. Aguascalientes is in high season and that is ending in the next few weeks,” he says, noting that supplies will still remain tight at least for the next couple of months.  

Meanwhile, demand for the tropical fruit is good and has been steady. “Thankfully guava consumption has been increasing in the past year. New retailers are adding fresh guava to their produce department--even larger, national retailers,” says Diaz. “New consumers will have the opportunity to try them for the first time, enjoy them and learn about their health benefits.”

Adding sorting/packing equipment
In turn, that presents one of Spring Valley Fruits’ biggest challenges: satisfying that new demand in terms of different presentations and specs. “We are investing in new sorting/packing equipment at our packing house in Aguascalientes. Our long-term goal is to keep growing and making guava a “standard” item in every grocery store,” says Diaz.

As for pricing, it is higher than last year’s pricing given the steady demand and tight supplies.

For more information:
Alberto Diaz
Spring Valley Fruits
Tel: +1 (956) 618-2239   

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