The province of North Holland is setting out to have it people eat closer to home, investing 2.7 million euros in local food and sustainable agriculture. Direct contact between farmer and consumer is what the province of North Holland wants to achieve in the years to come. In 2023 and 2024, the Provincial Council will invest 2.4 million euros to make food production in North Holland more sustainable. This money is intended, among other things, for the production of plant-based food, the prevention of food waste and projects in North Holland that are committed to feeding the region.
In recent years, many farmers in the region have taken the initiative to sell their products directly to consumers. These farmers hope the province’s money will end up in the right place. However, the transition has not been easy for farmers who mainly export their products overseas.
Moreover, some farmers are not keen on selling their products in the region. Simon Wilms, a farmer from Noordkop, grows around 800 tons of onions a year. However, most of these are exported to Senegal, as the Netherlands produces more onions than it can consume.