The Cosmic Crisp® brand apple launched the season with the largest sales gains among the top 40 selling apple varieties in the United States. A review of Nielsen sales data released by Proprietary Variety Management (PVM) shows Cosmic Crisp® sales and volume increasing, leading all other major varieties and vaulting the variety into the top 10 best-selling US varieties for the first time.
The PVM review spans the calendar period from September, 2022 through January 2023. During this period, Cosmic Crisp® sales jumped nationally by 163 percent with volume increasing by 174 percent. Cosmic Crisp sales gains generated the highest growth rate among the top 40 best-selling varieties in all four US regions.
Photo credit: Darren Zemanek.
“When we examined the Nielsen US supermarket data for the September 2022-January 2023 period we are seeing an apple category that declined in volume by -3.3% with many of the major varieties losing volume,” said Kathryn Grandy, Chief Marketing Officer of Proprietary Variety Management. “Cosmic Crisp has really been the brightest star in the category with a volume gain of 174 percent all while selling at a retail price 2nd only to Honeycrisp among the top 10 varieties. Strong volume gains with above average retail prices is a winning strategy for both retailers and our growers,” Grandy explained.
PVM also noted that Cosmic Crisp sales and volume gains during the period were strong in all regions of the US. In the West, Cosmic Crisp sales gains moved the variety up to the #8 best-selling variety. Cosmic Crisp sales at retail were #10 in the South, #11 in the Midwest and #14 in the Northeast.
“It’s not surprising Cosmic Crisp sales are strongest in the Western and South since that is where the variety had the earliest, broadest retail distribution,” said Grandy. “We’re now also seeing very strong growth in the Midwest and especially in the Northeast—gaining 226 percent—as more retailers in those markets put Cosmic Crisp on the shelf and in their promotion plans.”
For more information:
Kathryn Grandy
Proprietary Variety Management
Tel: (509) 263-1227
kathryn@provarmanagement.com
www.provarmanagement.com