Freshness solutions line expands in Latin America

AgroFresh Solutions, Inc. announced the new registration approval and launch of SmartFresh™ ProTabs in Brazil and Mexico. This new application method has been added to the SmartFresh Quality system portfolio, extending the availability of AgroFresh’s SmartFresh ProTabs technology for growers and packers in these two countries.   

Twenty years ago, the apple industry was introduced to SmartFresh, an ethylene management technology, 1-methylcyclopropene (1- MCP). SmartFresh puts the ripening process on hold so that softening and over-ripening occur much more slowly during storage and transport, extending shelf life. Leveraging AgroFresh’s regulatory expertise, the global SmartFresh ProTabs formulation is now also available in Brazil and Mexico.

The launch of this new product presentation in the region continues to build upon AgroFresh’s full portfolio of freshness solutions that are tailored to a variety of customer needs and operation sizes. SmartFresh ProTabs offers a delayed release mode, suitable for service and for do-it-yourself applications. It is simple to use and does not require generators or water to initiate it. 

“We are driven by a spirit of innovation, continually finding new ways to help our global customers meet increasing consumer demand for higher-quality, fresher and more sustainable produce,” said Narciso Vivot, commercial director, Latin America. “Through the expansion of this application option to Brazil and Mexico, our customers can continue relying on the SmartFresh Quality System to provide a consistent supply of sustainable produce as well as help to fight against food loss and waste and minimize their environmental impact.” 

SmartFresh ProTabs are approved for use in apples for storage room treatments and is also approved for a variety of tropical crops, including mangoes and avocados. SmartFresh ProTabs are easy to apply and handle, offering protection against internal and external threats to freshness, resulting in increased shelf life and reduced levels of food loss and waste. The technology is used in more than 25,000 fruit storage rooms worldwide. AgroFresh operates seven innovation centers on four continents in key fruit-growing regions and has introduced a full portfolio of post-harvest freshness solutions, services and digital solutions that address the needs of growers and packers around the world. 

For more information:
Rochelle Schnadt

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