The modern international fruit trade faces many challenges, which requires a shift towards digital solutions, says WikiFarmer co-founder and CEO Ilias Sousis: “Supply chains are volatile and under pressure. Availability of goods has been compromised due to global events, such as the war in Ukraine and the rapid and intensifying climate-change. This has a massive effect on producers and crops, and the need for investment in sustainable solutions in regards to cultivating techniques, packaging and transportation is rising. Agriculture is undergoing a digital transformation, as buyers’ and sellers’ behaviors shift towards digital solutions. Businesses must become more efficient to adjust to the new status-quo, cut unnecessary costs and innovate more.”
Wikifarmer is a digital B2B marketplace for the trade of agricultural products. The challenging circumstances in the fresh produce trade create a welcoming environment for a start-up such as Wikifarmer, Sousis explains. “We offer both a direct B2B marketplace for agricultural products and a free source of knowledge for farmers. The platform acts as a purchasing assistant for businesses, helping them optimize their fruits and vegetables sourcing; connecting them directly with producers, helping them negotiate prices online and offering logistics support. Businesses are able to find what they need and complete their transactions with security and transparency, with the option of 60-90 days of credit terms, and a 100% money-back guarantee.”
Peter Sagos, co-founder and Chief Content Officer of Wikifarmer, states that the company also offers farmers the means to learn more about cultivation and business practices for free: “Wikifarmer introduces an ecosystem that supports farmers from start to finish as well; enabling them to learn, sell and make their business lives easier. Producers now have adequate resources to upgrade their production and income in a sustainable way: a wide collection of agricultural best practices and how-to guides, freely accessible and translated into 16 languages, as well as an alternative income channel. Wikifarmer intends to give back to farmers the value they deserve out of the sales cycle; enabling them to sell directly to buyers and eventually increase their profitability. Higher profitability will create room for more investments in production, higher employment, and more sustainable farming overall.”
The aim of Wikifarmer is to strengthen and promote the dynamics of the agricultural sector, Sousis emphasizes. “Our platform is a commercial crossroads for the Mediterranean countries, bringing together thousands of producers from Europe, helping them find buyers from all over the world. Our presence at Fruit Logistica is part of the company’s mission; to restructure the supply chain, digitize processes and ultimately generate more value for all parties involved. Along with the introduction of innovative solutions, this exhibition will help create opportunities for trade deals.”
Wikifarmer will be exhibiting during Fruit Logistica. You can find their stand in Hall 8.2/A-71.
For more information:
Tel: +30 2106745250