The North Carolina Sweetpotato Commission (NCSPC) in the United States of America, has appointed the full-service consultancy, Liquid, to support its global expansion into the French market and increase activity in Germany, the UK and across Europe.
The NCSPC represents over 400 sweetpotato growers, packers, processors, and business associates from North Carolina. Founded in 1961, the commission is dedicated to increasing sweetpotato consumption through education, promotional activities, research, and honourable horticultural practices.
Since 2020, Liquid has been supporting the NCSPC with its social media activity in the UK. Now, Liquid will expand its remit to encompass social, digital marketing and PR activity for the UK, Germany, France, Poland, Denmark, Sweden, Finland and Italy.
Liquid will provide international expertise and experience to engage consumers and increase consumption of sweetpotatoes from North Carolina, the No. 1 sweetpotato producing state in the United States.
As the only PR agency in the UK to home its own Chef Director, full-time development chef and two custom designed development kitchens, Liquid will support the NCSPC with recipe development and testing.
The North Carolina Sweetpotato Commission joins Liquid’s roster of world-class clients as Liquid expands its global footprint by opening an office in Brisbane, Australia in February.
The North Carolina Sweetpotato Commission’s Executive Director, Michelle L. Grainger, said: “We are thrilled that Liquid will be supporting our activity as we expand our efforts in the UK and EU. Liquid is an accomplished and proven agency, and we are confident that they will help the Commission achieve our goals of broadening our international consumer reach.”
Liquid’s Chief Executive Officer, Elisabeth Lewis-Jones, said: “North Carolina is known around the world for the quality of sweetpotatoes that they produce and export. We are proud to develop our relationship with the outstanding North Carolina Sweetpotato Commission and support them as they expand across the pond. After all, a little Liquid goes a long way in helping sweetpotatoes grow.”
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