Planasa is successfully testing the Pink Rosita raspberry (Plapink 1304) in the Netherlands thanks to its strategic alliance with the family business Berrybrothers. "The tests carried out so far in the Dutch company's nurseries have confirmed that this variety, which stands out for its great taste in winter cultivation, develops its full potential in cold climates."
"The collaboration between the two companies, which started two years ago, is now continuing with a new test room in Berrybrothers' facilities in Roggel."
The leading company in the berry sector in the Netherlands will be in charge of developing the new varieties and testing them before they are launched to the market, under the specific conditions of the Dutch climate. In fact, they have been the first to successfully grow the Pink Rosita variety in these climatic conditions.
"Thanks to the trials at Berrybrothers, Planasa, one of the world's leading breeding companies, will be able to gain valuable information about the behavior of the new varieties in the field to carry out the necessary adjustments to achieve the desired characteristics in each of the varieties."
This initiative is part of Planasa's strategy to introduce its varieties in the Netherlands and Germany. "The aim is to establish cooperation agreements with berry-producing companies and nurseries so they test varieties in conditions that are as similar as possible to the conditions growers face and to propagate the high-quality plant material they need to achieve high returns."
For more information:
Planasa
https://planasa.com